NASELLISTUDIO

Independent digital studio · Buenos Aires

Naselli Studio

Websites, stores and digital tools.

I design, build and deliver digital solutions that work for real businesses.

Tell me what you needSee how I work
The approach

The hard part is not adding technology. It is deciding what to build and making it work well.

I work end to end: understand the need, frame the problem, design the experience, build the system and put it into production. One person accountable for the complete outcome.

CapabilitiesComplete project or focused intervention.

From problem to production.

01

Websites with intent

Fast, clear websites with an identity that never feels pulled from a template.

Strategy · UX/UI · Development · Technical SEO

02

Stores built to sell

Catalog, checkout and operations designed as one system, not disconnected pages.

Architecture · E-commerce · Integrations · Analytics

03

Purpose-built tools

Portals, internal workflows and automations that remove repetitive work.

Product · Frontend · Backend · Automation

04

Systems in order

Implementation, hosting and maintenance for proven software, wherever it fits best.

Setup · Migration · Infrastructure · Support

Visual system

An identity built with the same discipline.

Naselli Studio is the first in-house case: positioning, identity, visual language, infrastructure and this web experience designed as one coherent system.

Naselli Studio identity · Direction 01
Naselli Studio identity · Direction 01Strategy · Identity · Web direction · Brand system
How I work

Less ceremony. More clarity.

  1. 01

    Understand

    We define the problem, constraints and what a successful result needs to do.

  2. 02

    Frame

    I shape scope, experience and architecture before producing screens or code.

  3. 03

    Build

    Design and development move in short cycles with real work you can review.

  4. 04

    Make it run

    I launch, connect, document and maintain what I deliver when needed.

Senior does not mean complicated.

Explainable decisionsMaintainable codeIntentional designReal performanceOne accountable person
Start here

What do you need to put in motion?

Tell me about the problem. You do not need to have the solution figured out. I will reply with concrete questions and a clear next step.

guidonaselli@gmail.com